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Hear From Some Of Our Clients!


Lucy Hit $600k A Month!



UPDATE: $600k/ Mo As Of 2.2020


Valerie's Success Story

Belldon's Success Story

Oksana's Success Story

Jai's Success Story

Brent's Success Story

They Just Keep Talking About Our Results!

"Pros and cons. What have you possibly got to lose?"

"You might say, "Well I would lose the amount I need to invest?"

Yeah, you're losing that anyway by not having a sales team closing more sales. It depends on what people sell at, but they're not going to have to close that many more sales to cover the cost of this, and you're not closing then anyway because you haven't got this.

Just do the maths, you're losing money now because you haven't got this.

You're only going to come off in a better way ... I have to say, like I said, my personal experience, and I say this to you a lot, Peter, I'm like, "I'm not ever leaving now, you need to understand this."

You just need to get like, bet in, I'm going nowhere. This has essentially transformed my business.

Its given me confidence. Its given me a real sense of I can do the things I love to do within the business now, which is the vision and the growth and where we're going to take it. And making sure the clients are being serviced well.

You're not getting rid of me for a million years. "

"STOP TRYING TO FIGURE IT OUT ON YOUR OWN ANYMORE"

"Even before the results in terms of the closes starting to come through, I was happy with the process because of that guidance I was getting in terms of...

"Oh, Lucy, this is why this is happening, this is how you need to adjust your behavior and this is how you need to manage your team differently because what you're doing isn't working."

And the fact that I didn't have to listen to every single call to try and figure out what was going — because there's obviously a whole process that you guys have set up that allows them to self-assess and then reach out for help to you guys when they need it — that to me, actually felt like the best result before the numbers turned around in terms of we had the right people saying the right thing and getting the closes.

Because it was like...

I'm not figuring this out on my own anymore.

I've got this person that's done this before loads of times.

They've got sales experience themselves and they've got experienced training people like me.

It was just super reassuring and I feel now as long as I put the work in, I'm going to get the result. Whereas before I was putting the work in and getting nothing."

"IMAGINE A PHENOMENAL SALES TEAM THAT ONLY GETS BETTER AND BETTER AND BETTER"

"As a team, they were doing steadily in the high 20s.

Some weeks we go to the mid-30s as a team, which is just phenomenal. But what's really exciting is seeing that the three people within the team, it's like...

The one who's been on the team and working with you guys the longest is doing the best.

The one who's been working with you guys the second longest is doing the second best.

And the one who's been working with you guys the least amount of time is third.

You can see, as they're going through the process, they're getting better and better and better."

"IF YOUR SALES DOESN'T FEEL LIKE A RATIONAL TRANSACTION, THEN WHAT DOES IT FEEL LIKE?"

"I literally cannot put into words how different I feel now than I did back in March, just before we started working together.

It's got a knock-on effect, Peter, because now I'm happy to spend more on marketing because I know — I KNOW — we're going to close 29% of those, possibly more.

But because of that, we've steadily increased our marketing spend. We're spending more than double what we were spending now before we started working with you because it feels like it's a steady ship now in terms of sales.

We're happy just to keep increasing the marketing spend as fast as we can, because we know what's going to happen.

It's just becoming a rational transaction now. It's like we pay X and we get Y and it's great."

"HOW TO ENCOURAGE YOUR SALES TEAM TO MOVE AS A GENUINE UNIT IN THE SAME DIRECTION"

"We do weekly team meetings. At the end of every meeting, I ask them to share anything that they want to share with the team. I tell you what..

Every single week, the thing that comes up more than anything from my team is how much they love being a part of that sales team. They're like...

"This is the best sales team in the world to be a part of."

They're a proper unit. They support each other. They do role play practice with each other. Of course, there's healthy competition which there should be in a sales team, but there is genuinely...

If someone breaks a personal record for their closing and has their best week ever. Like one of my sales people last week had their best week ever. The other two people were crazy happy for them. Crazy happy.

That is the nicest thing, because it's like we're moving as a unit now. It's not me and three sales people all going off in different directions. It's like four of us are moving forward as a machine now.

It's just means we're making progress so much more quickly and it's just so much more pleasant to be part of."

"PROVEN + CUSTOMIZED"

"My script and my sales enrollment guideline it going to be customized to me. It's going to be customized to me. That's based on the proven process that you've been using for so many other people."

It's a proven process that works."

"HONESTLY, WHAT IS THERE TO TALK ABOUT?"

I need to do this!

My sister was was sitting in the car next to me. She's like, "No, no.

I was like, "What is wrong you? I was talking to Cindy!"

And she's like, "No." She's like, "We should talk about this."

I'm like, "What is there to talk about? It's no brainer."

Honestly, it's so worth it. I am going to continue as well. Again, get my skills better. I need to. And honestly, I needed to do this and I didn't care what the investment was going to be.


"IF SALES DOESN'T FEEL OBVIOUS AND CLEAR..."

"The way that Cindy and you, Peter, review calls, your knowledge is just so obvious. It's so clear. You have the skills to be able to teach sales to other people.There's so many people, they just don't know how to teach it."

"YOU CAN DO THINGS DIFFERENTLY WITH A LITTLE OUTSIDE PERSPECTIVE"

"Completely having somebody break down every part of my call and teaching me exactly what I'm doing wrong, and what I have to do. They taught me I can do things differently.

Especially with my market because in our market there's very few people who are successful in our market and they're making 40k a month. There's very few people..."

"JUST ENROLL THEM ALREADY!"

I always imagined it. It was going to happen! But I didn't know when it was going to happen.

And then finally when I talked to Cindy, I realized that we had a problem with sales, we don't have a problem with marketing. And everybody was telling us we need to hire people, we need to do all this bullshit basically.

Like, our marketing is fine. I don't need more opportunities. I'm getting 30 opportunities a month. I just need to enroll them! Thank you!

"IMAGINE IF YOU HAVE THE FREEDOM OF CHOICE IN YOUR BUSINESS"

"I'm in control of my business, that I already know what I need to do to improve myself and how I want to work.

There was so much stress working all the time, but now I know that my enrollment sales have gone up, that I can choose to work six weeks, and then I can choose to take two weeks off.

So it gave me so much more confidence and feel in control."

"CAN YOU TELL THE DIFFERENCE BETWEEN YOU MAKING A MISTAKE ON A SALES CALL OR THE PROSPECT BEING THE WRONG FIT?"

"We have the support that we finally need.

It's support, not just in the enrollment, but as well as in the...if I have a mindset problem, I can go talk to Cindy about it during the three calls during the week.

There's just so many opportunities to figure out whether it was me who made the mistake on the call or whether it was the prospect was not the right fit."

"I ACTUALLY KNOW WHAT TO LOOK FOR!"

"I'm in control of my business, that I already know what I need to do to improve myself and how I want to work.

There was so much stress working all the time, but now I know that my enrollment sales have gone up, that I can choose to work six weeks, and then I can choose to take two weeks off.

So it gave me so much more confidence and feel in control."

"TAKING ACTION FOR THE RIGHT DECISIONS"

"I had already learned a lot of different things about sales just from listening to your training's ahead of time. So there wasn't a whole lot of struggle in my mind about whether this was the right decision.

I knew, and I guess I didn't really just let myself overthink it. I just knew that it was the right decision, and I decided, I just took action on it."

"WHY BEING A CONFIDENT LEADER ON THE CALL IS KIND OF A BIG DEAL"

"It just means that I'm showing up as a leader more, because I have the confidence to be one.

And so I'm showing up as a leader to my clients, to my team, to my potential clients, in my marketing. It kind of permeates every area of your business."

"THE SALES CALL SETS THE TONE"

"If you can learn this process—and Peter's the best person I've ever come across to teach this process...if you can learn this process, that's going to make you better at serving the people that come into your business.

Because how you show up—how you enroll people—sets the tone for the rest of that relationship."

"WHY BEING A CONFIDENT LEADER ON THE CALL IS KIND OF A BIG DEAL"

"It just means that I'm showing up as a leader more, because I have the confidence to be one.

And so I'm showing up as a leader to my clients, to my team, to my potential clients, in my marketing. It kind of permeates every area of your business."

"WHY BEING A CONFIDENT LEADER ON THE CALL IS KIND OF A BIG DEAL"

"It just means that I'm showing up as a leader more, because I have the confidence to be one.

And so I'm showing up as a leader to my clients, to my team, to my potential clients, in my marketing. It kind of permeates every area of your business."

"THE SALES CALL SETS THE TONE"

"If you can learn this process—and Peter's the best person I've ever come across to teach this process...if you can learn this process, that's going to make you better at serving the people that come into your business.

Because how you show up—how you enroll people—sets the tone for the rest of that relationship."

"HOW DO YOU SHOW UP TO THE WORLD?"

"How you feel and your confidence is how you show up in the world.

And it even...down to the level of how you serve your clients and the type of mentor you're being in your business and how you're showing up everywhere else, how I so show up as a leader to my team, how I serve everyone in my life

It changed everything."

"THIS IS WHAT A REPEATABLE SALES PROCESS FEELS LIKE"

"It was super exciting for me because I was enrolling more clients—which is exciting and motivating in and of itself—and just knowing that I had a repeatable process in place.

And I had you guys that I could reach out to.

Like, once it clicks, it clicks, but also just having that assurance in your head that if something were to ever change, if I was to ever slip or lose something, I can always reach out to you guys and say, "Hey, what happened here? Am I missing something?"

And you guys will realign me every time."

"THE BIGGEST MISSING PIECE"

"If you can have control over your leads and your sales process, then you have like...it feels like everything in your business.

It feels like the biggest missing piece.

Because peace of mind—knowing that I have a process in place that's repeatable, peace of mind—knowing that my business has predictability now without the highs and the lows.

I think if anything, I would just say like that peace of just knowing is so important as an entrepreneur."

"BUILDING A BUSINESS YOUR SALES TEAM WANTS TO PUT THE WORK IN FOR"

"She really loves helping people. And seeing the successes and the work she puts in the background with her clients, it gives you that WANT to work with her because you can see how much work she puts in to help people get success.

So, it makes you want to put that work into your calls to help these people work with Lucy, so they can actually get to their goals, which is the beauty of it. So, yeah, it's exciting working with her."

"SUDDENLY YOU SHOWED US AND IT CHANGED EVERYTHING"

"It just made complete sense that that process was just taking them step-by-step to get them to a yes.

I think that's what changed everything.

Before, I was just listening to lots of calls where Cindy was talking about objection handling and hearing them, I'm thinking, "Yep, that's great, but how would you get into the objection?

Then suddenly you showed us that and that changed everything."


"TRUTH"

"Sales can be a lot of fun.

And being a salesperson, learning that process is one of the best skills you can learn in your life. It's just such an important skill I feel like everybody should learn how to do it because it's really about relationships.

And when you learn how to have an actual, like a sales conversation and lead someone through a decision making process, it's just going to make you just such a better leader and human being in all of your relationships in life, but it's definitely going to make you a lot more money in your business"

"STOP BEING A SALES-Y SALESPERSON AND DO THIS INSTEAD"

"I don't see myself as a salesperson.

I see myself as helping people overcome any obstacles and things that are getting in their own way because most people, the only reason they don't move forward in life is their own mindset. It doesn't come from the outside, it comes from the inside first. And if you can help people overcome what's going on in there, then they can move forward out there.

I think a job of an enrollment coach, an EC, is not just about asking the right questions, but it's about understanding where they are right now, their mentality, what they're at...because not everyone's going to be the right fit.

There's going to be people who, whatever you do, they're just going to self-sabotage themselves, they've going to procrastinate, they're going to do whatever they can to stop themselves. You can't help those people.

So you just got to serve as best you can, ask the right questions, think really deep, find out what their struggles are, and then show how your program, your system helps them to get to where they want to be.

If you can do that and you can have fun in the process and not thinking about the outcome, then you'll do really well.

It's when you start thinking about the outcome, I need to get a sale, I need to make this happen, and that's when it can all fall apart. It's just about enjoying the process, serving others, and knowing if they do join and they stick to the program and they do what they say they're going to do, they're going to have amazing results and they're going to have such a transformation and a life changing weeks or months. It's going to completely change everything for them.

You just have to remember it's not just for you, it's for them as well."

"THE MOST AMAZING NEWS"

"I remember I reached out to you on Facebook, didn't I? On Facebook Messenger and said, "Hey, I really want to get into the program, can you tell me the cost? I'll be ready to go next week."

So, we had a few messages, you said, "Yeah, great. This is how it works and this is how we can do it, this is the cost." And I said, "Great, I'll have the money next week, let's get going." You said, "Yep, no problem."

So, I reached out to Lucy and said, "Hey, look...I'm doing great with getting more clients, but I'm going to go do this program."

She goes, "Funny you should say that because I've just got off the phone to Peter and we're going to go work with him, so you don't have to go invest in his program because you're going to get all that included because you work with me."

So, the first thing I did was message you, saying that, "I'm really sorry, I've got good news and bad news. We are going to work together, but I work with Lucy Johnson, you've just taken her on."

I loved your response because it wasn't... you said, "That is amazing news, can't wait to work with you, really excited, I'm glad it's worked out."

I thought that was great because you're not about the money.

You're about helping people.

That's why I was really, really, REALLY happy that when Lucy told me that. That was the highlight, I guess, of working with her up to that point because I knew that she aligned with what I wanted, as well.

She saw what I saw in Sales Team 6 and the Authentic Enrollment community."

"YOU NEED CINDY AND HER SUPER HUMAN BRAIN"

"When you listen to Cindy, I don't know where she gets her brain from! Honestly, she's like super human because she can just turn it on like a tap and just knows exactly what to say at the right time.

I didn't know that at the time, but all it takes is just repetitive learning. You just have to keep learning, putting it in, listening, and understanding, and you get it.

I'll give you an example. Once I started with you, after the first month, what I did was I just listened to Cindy and all the objection handling scripts, I listened to her.

I wrote word for word what she said, and I spent two weeks just practicing, repeating what she said to get it in my head. Because it's that good.

That's what opened my eyes to you guys because I've been in sales for a long time, I'd never seen anything like this. It's completely different to what everyone else was teaching.

And it works, that's the difference."

"I REPEAT, THIS IS NOT WHAT EVERYONE ELSE IS TEACHING"

"This is not what everyone else is teaching.

This is teaching you a better way to actually speak to people. To have a conversation, to have fun on the journey. It's not about the numbers, it's about enjoying the call and making that person feel comfortable with you.

Once you get that bit right—once you just forget about the outcome and you just have fun and you just enjoy it and you just ask lots of right questions, kind of dig deeper, it really is an enjoyable experience now."

"WHAT WOULD IT BE LIKE FOR YOU TO EARN THIS KIND OF MONEY?"

"For the first two weeks, I was so, I suppose, intense on everything. That I had to get this right. I had to hit that 10,000. I had to hit these numbers. I had to prove myself to somebody.

You're like, you don't have to prove anything.

All you need to do is listen, learn, have fun, and it will come.

And it came so quickly. That's, I guess, that was a big life changing moment for me, as well, when that happened.

I guess because of your support—because of the help from you guys and the attention to detail you go into when you are doing the calls and you're doing the call reviews—it changes everything.

Because it's not just, "Okay, yeah you didn't do a good job there."

You're actually saying, "Okay, well look. You could've done this better. What about asking this here? What if you could've said that?"

And you're giving us ideas of what solutions to try.

That's the beauty of it, you're getting more back than you ever need to be successful."

"YOU DON'T HAVE TO PROVE ANYTHING. YOU NEED TO DO THIS INSTEAD"

"For the first two weeks, I was so, I suppose, intense on everything. That I had to get this right. I had to hit that 10,000. I had to hit these numbers. I had to prove myself to somebody.

You're like, you don't have to prove anything.

All you need to do is listen, learn, have fun, and it will come.

And it came so quickly. That's, I guess, that was a big life changing moment for me, as well, when that happened.

I guess because of your support—because of the help from you guys and the attention to detail you go into when you are doing the calls and you're doing the call reviews—it changes everything.

Because it's not just, "Okay, yeah you didn't do a good job there."

You're actually saying, "Okay, well look. You could've done this better. What about asking this here? What if you could've said that?"

And you're giving us ideas of what solutions to try.

That's the beauty of it, you're getting more back than you ever need to be successful."

"THE CONSTANT AND CONSISTENT ROAD TO A 43% CLOSE RATE"

"I'm learning again.

I've gone back to... I've got to the stage where I'm like, "Yeah, this is awesome I'm doing really well." Now, I'm having to learn a new way to do stuff, so I'm learning even more about myself.

And that's the beauty of this with you guys.

You're constantly helping us, you're constantly there for us. There's not a time when I haven't sent an email and then Ashley responded within like an hour and straight back to me. Or where Tony's reached out to me saying, "Hey, how's everything going? Is everything cool? How's your motivation? You keeping up?"

Where we've had a couple of calls now, and the calls are...the first call we had, I remember the first call.

I remember that was when I was still struggling and I was just going through the stuff and I wasn't getting there. It was after your call that you said, "Look, here's the main thing I just want you to do this. Just have fun. That's all of what you do. Forget the numbers, forget everything else, just have fun."

That week after that is when I hit seven sales and did like 43% and then I consistently did that because I just took in what you said

That was what broke the mold for me."

"THE AUTHENTIC MENTORS THAT ALIGN WITH YOUR DESIRE TO HELP AND SERVE OTHERS"

"You just got to find a mentor that you align with.

That's the honest truth.

And a mentor that has high values, that really loves what they do, has a passion for what they do and loves helping others, but does it in a authentic way.

Does it in a congruent way, so you're not that pushy, salesperson at all.

You're actually that person who's serving others, so they can transform their lives and that's what I found with the authentic enrollment community.

If people are listening to this, and they're in sales, and whether it's high ticket coaching or whatever kind of sales it is where they need to be at their best, they need to be enjoying what they do.

They want to be earning good money, but they want a process that works.

Just get on a call with Cindy.

Just do a call break down with these guys, and you won't regret it because I know I haven't."

"JUST PUT THE CALL REVIEW IN. DO IT"

"You teach people how to do this properly.

So, if anyone sat there, and they're like, do I do this, do I not? What's the worst that can happen if you put a call review in?

Nothing.

The only thing that's going to happen is you're going to get some real life aspects of what you're doing right, what you can improve, and how you can be better. So, it's a no-brainer for me to do that."

"A HIGHER LEVEL OF MASTERY IS JUST THE BEGINNING"

"For everyone listening, this is how committed I am to Peter and the team, to give my advice back.

I'm in Thailand, it's now three o'clock in the morning for me, I stayed up three extra hours just to have this call with Peter because I know his time zone's way behind mine, but I wanted to do this for the people listening.

I wanted them to see that if you put your call review in and you find you're a good fit, you're going to do so well with this team.

It's been a phenomenal road for me and I'm looking forward to many more years working with the team to get to even a higher level of mastery because this is just the beginning."

"IF YOU DON'T KNOW YOUR GOLDEN THREAD, THEN YOU'RE MAKING IT HARDER THAN IT NEEDS TO BE"

"One of the things that really solidified in my mind when I was working with you, too, was what our avatar is. Who we really serve. Because we have people literally in every demographic and I was having a hard time nailing it down as to what the connecting thread is, right? What's a golden thread with these people

And I realized not long after I started with you that the golden thread is every one of these people needed to use me as a stepping stone."

"WHAT CLIENTS ARE COMING IN YOUR DOOR?"

"This is like BOOM! I didn't even know this was here.

And what a powerful thing that she is. What a powerful force.

I didn't know about any of that. I didn't know about your system. What I knew about was you. And I knew you had your shit together in this, and I'd heard you talk about sales and enrollment. And one of the things, Peter, that meant the most to me when I listened to you talk is you have never been about getting clients in the door.

You have always been about getting the right clients in the door that you can really serve and help."

"CAN YOU HONESTLY SAY THIS ABOUT YOUR SALES CALLS...AND YOURSELF?"

"When you drop a pebble in this pond, and you watch the ripples grow, right? I helped this guy out so that he could go out and help a bunch of other people with their YouTube marketing. And I'm a part of that.

It lights me up because I'm looking at what these people are doing and realizing what an integral part of that I was. And now my partner is and our growing company is.

And they can't do that if they don't have somebody like me to help them get there.

To bridge that gap to where they have the energy and the confidence to do it.

And that lights me up. I mean, somebody asked me the other day, at the end of a sales call, actually, they asked me, "Belldon, what makes you happy?" And I said...

"This...THIS."

It's what I want to do. It's my fun."

"ARE YOUR SALES LIKE A CLUMSY COWBOY?"

"When I first met you, from those very first times, I heard you say, "If you've got the wrong people as clients, you're shooting yourself in the foot. You're shooting yourself in the head. You're not going to be able to help them and in turn you're going to kill your business."

You've got to get the right people. And you've got to attract the right people. And you gotta get the right people on board with YOU.

And that's the one thing that attracted me to you. "

"WHEN IT WAS MY TURN, I'M LIKE "I HAD 3 PEOPLE ON MY CALENDAR AND..."

"So let me tell you how powerful this is because I sat in on my AP group this Monday. We meet every week. I sat in on my AP group, my accountability group, and I heard one of my accountability partners say, "I had 25 calls last month. I closed 3. I feel pretty good about that."

I'm like, "Okay."

I hear the second accountability partner say, "I was really struggling to get people on the calendar. So I threw out this ad campaign. Boom. Filled up the calendar. I was getting 13 to 14 people a week on my calendar. I've closed 1 person this month."

And I'm like, wow, I'm almost afraid to say what I have to say, right?

When it was my turn I'm like, "I had 3 people on my calendar last week and I closed all 3."

Right?

I've got 4 people on my calendar this week. I completely expect to close all 4.

And you can see what happened from the beginning of the year, from spring, before even you and I started working together. When I was spending seven to nine hours a day on calls and closing 15%. Just wasting my time spinning my wheels.

To where now I've got 3 to 5 people on the calendar in a week and I close them all.

My revenue's gone up. We had our first 50,000 plus month this month. We've been climbing steadily ever since you and I worked together, and we're doing it by getting so few people on the calendar, but they're exactly the right people and we're nailing 'em."

"THE ART OF SPEAKING THE LANGUAGE OF WHAT YOU DO TO ACTUAL REAL PEOPLE WHO DON'T HAVE A FREAKING CLUE"

"You and I had a chance to sit down and talk about my program at one point in time. And just knowing how your mind works, there was never a question in my mind that I needed you. In that other program, where I met you, I knew I was never going to get you exclusively like I wanted to have you. It just wasn't going to happen.

But when you ... when I was presented with AuthenticEnrollment and this is Peter, I get Peter, it was not a question for me.

The only question for me was how fast can my partner and I come up with a few dollars to put together to do this? Because there was just no question.

You were the next step I had to take.

And like I said, when I came in and I've got you and not only you but your staff, and I saw how incredibly powerful the staff is that you've put together, and what you can do.

You guys did something, Peter, that nobody else has ever done and that's that you understood our differentiators almost immediately. And you and Cindy helped us put together a custom enrollment script that spoke to those differentiators in a way that other people could understand.

Because I don't think like other people, right? I got this background in science and it makes me all weird and geeky and I don't speak the language of real people. I just don't.

And when you guys understood the differentiation of my business and how to communicate those to real people, and taught me how to do that. That was really the most powerful piece to this

And I think that's true of every entrepreneur. We're so closely stitched in to what we do. And we speak the language of what we do and we all do it so well. But being able to communicate to people who don't have a freaking clue what we do, that's an art."

"PEOPLE DON'T REALLY KNOW IF THEY'RE BEING LISTENED TO, UNTIL THIS."

"I had somebody else say, "For the first time, I really feel like somebody listened to me."

Well, I've always listened, Peter, but you taught me how to make people understand they're being listened to, right?

And so there's all of these pieces. That first aha moment, Connect the Dots, most powerful thing, Connect the Dots, but all of these other things that you've taught us just guide the person through a journey that works for them."

"THE ONE THING YOU CAN DO TO STOP SELLING ON THE PHONE"

"So, now we get to the end of a call and we Connect the Dots and they're like, "Wow. Wow. What do we do next?" And I just say, "What do you want to do next?"

I really, honest to god, don't sell anymore. I just say, "What do you want to do next?"

"Well, what does it take to work with you?" "Well, okay. Let's talk about that."

And then I'm just answering their questions. Really. I'm answering their questions right up until they say, "How much does it cost?" And I tell them and they're like, "How do we get started?" And it's like, cool.

So they're literally doing the selling for me now. All I need to do is give them that clarity."

"CONNECTING THE DOTS FOR THEIR PROBLEM, NOT YOUR SOLUTION"

"First aha moment I had was listening to Cindy on a live in your group, in a Facebook live, and she's just talking in AuthenticEnrollment group about Connect the Dots.

And when I heard her say that, I was on a call with her as fast as I could get one schedule to say, "How do we do that? How do we do that? How do we create this for nutritional fitness so that people get it?"

And boom.

She was to work on it immediately.

That was our first aha moment.

And I'm going to be honest, you guys offer so much from beginning to end of this process that if somebody had no idea—NO IDEA—how to do closings, A to Z, you guys have it.

But the thing I needed most was W through Y, right?

What I needed most was this Connect the Dots thing that would make people ask ME what it would take to work with me.

That's what I needed to work.

So that was my first aha moment. The first thing that I dove into. The most powerful thing of everything that we've done with you.

But it wasn't the end of what you've done because you also taught me how to respond when people ask me that question. What does it take to work with you so that I wouldn't then drive them away.

And you taught me how to build up people's anticipation. So that when we got to Connect the Dots, not only were they excited about it, but I actually knew what dots we were connecting. So, I'm not just like going through "this is what my program does." I'm now understanding them better.

And you taught me how to do that so I could Connect the Dots for their problem instead of for my solution."

"THE BEST MOVE TO MAKE IS SOMETIMES THE ONE YOU THINK YOU HAVE NO WAY OF EVER MAKING HAPPEN"

"I was at that point that so many people are where we've driven ourselves into a deep enough hole, right? Before we reach out and we get the help, we first drive ourselves into this deep hole.

And you're sitting there going, "There's just no way I can do it. There's no way I can afford it. There's no way I can make this happen."

But at the same time it had to happen.

So I had a conversation with my partner and it's like, I don't care if every resource we have goes here. We're going to do this because it was partly driven out of desperation, Peter, but it wasn't a blind desperation move.

And I think we've spoke to that already, that I knew already that this is where I needed to be and when I got to that place of desperation, it's like we just have to ... I mean, pardon my French, but we just have to fucking figure it out and do it.

Right? We just have to.

So, I paid rent late one month. My partner dipped into his wife's investment accounts. We made it happen at a time that we weren't making a dime.

But look at us now.

And it was the best move that we've ever made and we know it was the best move that we ever made."

"WAITING ISN'T DOING NOTHING. WAITING IS ACTUALLY DIGGING A HOLE YOU HAVE TO CLIMB OUT OF"

"I'm going to tell you the God's truth.

If I had a corporate office building, and if there was a giant picture of the most influential person in our company hanging on the wall behind the administration desk, that picture would be you.

And it would probably be you and Cindy, if I'm going to be honest. That picture would be of you and Cindy. Because you turned my company around. 100% night and day.

And you didn't do it by changing what I do to help people.

You did it by helping me connect to people with the solution that will help them.

And literally, you've had that kind of influence here. You are talked about in that context here.

And when people ask me, "Hey, I'm struggling here or there", there's not a second's hesitation. It's like you need to talk to Peter and you need to talk to him now.

Don't wait. Because every day you wait, you're digging yourself in that same hole I did. Don't wait."


"WHEN SELLING FEELS DIRECT YOU CAN ALWAYS DO THIS ONE THING INSTEAD"

"That's how far we've come. I've totally forgotten how it felt to feel like I was selling on a call until you said that. But it's true because I always spoke kind of dirty because I felt like I was trying to sell people on something and I was trying to sell them.

It's like, they're like, "I'm not really sure." And I'm like, "Wait, wait, wait, wait. I don't think you get it." Right? And now I'm trying to sell.

Whereas now, that call is 100% start to finish, I literally do not even think about selling that person.

I'm serving them now on that call.

That call is serving them to create a point of absolute clarity.

It's all I want to do. It's all I want to do is create that clarity and then they get to ask the questions after that.

So how does it feel from the point of view of somebody who loves to serve?

Absolutely amazing!

Because that's all I do. Even on an enrollment call. And THAT transformation is amazing.

Thanks for reminding me of that because I mean, literally, I don't remember how that felt. Because I do when you say it of course, but it was six months ago, and so many things have changed that that's just a distant memory."


"THE POWER OF BEING IN THE RIGHT COMPANY, AND HOW IT ALL STARTS WITH YOU"

"I'll tell you what it means not only in my life, but in the life of our tribe. In our community that we've built.

Positivity from the top.

High levels of emotional energy from the top,.

High energy vibration.

...Whatever you want to call it, I'm not really a woohoo guy, I'm a science guy, but whatever you want to call it...

When you have that at the top that filters through your entire community. Right?

And I've got that with every new person that comes into this community.

I've got this tremendously high confidence in myself and in them. And when they come into the community, we're watching that ripple through the community now because everyone I've talked to is bringing that vibe in, and sharing it with our tribe.

So we have people who have been in our community for seven, eight, nine years, who have been just completely silent the whole time. But now we've got this positive vibe coming in and it's sucking in these people that have been in our community forever. And all of a sudden, they're vocal, and they're getting involved and engaged and where they might have been letting their own personal health progress slip, they're now pulling back in and getting sucked into this environment that's pulling them in the right direction.

We all know the power of being in the company with the right people.

The change in me has led to a change in the people that are coming in. Has led to a change in the entire community at large. And it is so amazingly cool to watch what people are doing to elevate themselves now because of that environment."

"THE CONFIDENCE IN YOUR 100% CUSTOMIZED TO YOUR BUSINESS SCRIPT"

"I've taken the script now and I've got it down to like two pages, where I just have really big lines that I can see easily without spending too much time looking at my sheet just to remind me what section is next so that I don't lose my place when I'm listening to people.

Because I really do get caught up in people's stories and what they're saying and where they're at.

But I got this thing I can glance down to now and I've just condensed the script so we're still following it, but I've done it enough times now that I know how to follow that script without having to look at it anymore.

And the confidence level is huge."

"14 years on a hamster wheel and now I'm finally free!"

"Now I get to do work as more of a transformational type coach, which is what I consider myself, because I can help them get to the bottom of why it is they haven't been doing anything.

"Well, why do you think you've been looking at 14 programs, and you've never pulled the trigger?" And then you get down to the end, and you give them price, and they go "Oh, I don't know, I got to think about it."

It's like, "That sounds about right. I kind of figured you'd say that."

How long...do you realize...and this is something that I actually use...

"Do you realize that as soon as you make a decision, you're finally off that hamster wheel you've been on for 14 years?"

"WHERE ARE YOU GOING TO BE THIS TIME NEXT YEAR?"

"We have literally, for the last six months straight, our revenue has increased. Our incoming clients have increased month over month, steadily. Even through months where we have traditionally not seen anything.

And right now, we're getting ready to walk into a holiday season where we typically see a slump. And you see a lot of people come in at the beginning of summer. As you're starting to get to the end of summer, we see a slump.

We're not seeing a slump.

We have more closes this month by almost double than we had last month. And month over month, we're seeing this kind of steady growth to where when you project it forward, it's like by this time next year, we're going to be looking for fulfillment systems to manage the influx of people because we're going to be at that level of growth by this time next year."

"WHAT DO SALES ACTUALLY MEAN? THEY MEAN YOU CAN DO MORE FOR YOUR NEXT GENERATION OF CLIENTS"

"What we're going to be able to do for the next generation of clients, if you will, is just blindingly better than what we've done for clients in the past.

It's all been me and the client. From then until now, it's all been me and the client and that's all I've been able to afford to put into place, but I have all these grand ideas in my mind about how it can be funner for you. How it can be more engaging for you. How you can internalize it better. How you can grow faster.

And all of those things require systems I've never been able to afford.

But guess what? I can now."

"THE NIGHT AND DAY DIFFERENCE BETWEEN BEING CLUELESS AND IT JUST CLICKING"

"When I jumped in, I was still pretty clueless. So, the first couple of weeks were tough, because I just didn't know.

And everything that I would send to Cindy, she would send back, and she'd tell me the same thing on every call. And when I'd get on the phone and do...When we do the Tuesday, Wednesday, Thursday stuff, it was the same kind of questions, because I literally didn't understand.

It took a while for that to break through.

But it's funny what happens when you do. You start getting phone calls within three or four weeks from your boss going "What in the world are you doing?"

And so literally, once it clicks, and once you figure out, and you get on the phone call, and you know exactly what to do, that is...gosh, that's just night and day difference.

There's just no...I wasn't doing anything close to what I was doing just a few months ago."

"IT'S REALLY NOT COMPLICATED"

"These are not tricks that you use, to get somebody to do something. They are things that are absolutely necessary for people to understand to be able to make a decision.

It's that simple."


"HOW ARE YOU GOING TO GET OUTSIDE THE BOX OF YOUR OWN THINKING?"

"Going through that process, I was hearing from Cindy over and over again, it was always about Uncover.

It was always about "What question was I asking? Why didn't I ask this? I should have asked that there," that kind of thing.

Yeah, it was frustrating because I didn't understand that concept. And I wouldn't even accept it, at the very beginning, because it was just so far out of the box of anything I was thinking.

And so that was huge and it still paying dividends. Every day I work on what kind of questions am I going to use, to get a person to tell me what it is that they want the most in life. And then how...what's the best way to go through my script or the conversation and get them to a place where they see that what I'm offering is going to absolutely get them everything they want and then some.

I mean, the guy I was just on the phone with, said "This gives me everything I want and more."


"TUESDAY, WEDNESDAY, AND THURSDAY ARE WHERE THE GOLD IS AT"

"No way I would have figured any of this stuff out on my own.

And I knew that before I got on the call, or before I got on the program.

But it was 10 times that, when I started going through the process. It's really the Tuesday, Wednesday, Thursday stuff, submitting your calls. That's the gold.

Without that, if I were just listening to videos, or something about how to do a correct sales call—no shot, no way.

You've got to have the support, or else, you're not going to be able to ask the questions that you need to get that feedback real time, on what you need—Why didn't this work? What are they thinking? Why do they do that?"

"THE SECRET TO A SALES CALL IS...."

"It was going over the conversations. It was going over everything that you were doing, and listening to it, over and over, and over again. I can't even tell you how many times I've listened to some of the same things over and over.

When Cindy start talking about Suck Island, and stuff like that, and building the bridge, and connecting. There were ... I didn't know how to take the conversation and connect the dots. Like "Cool. Let's connect the dots."

I didn't know.

I was fumbling around. Just completely fumbling around.

And then something would fall into place.

Bang.

Something would fall into place.

Bang.

And you'd see an immediate jump in sales.

So, the idea now is, you get on the phone, and you can adjust while you're on the phone.

I've got...I think it was yesterday, I had a call with a type A, super high type A personality. And so I'm firing, just rapid fire, bang, bang, bang, bang, bang. I get on the call.

The very next call, is a person that's super suspicious, very doubtful, never done anything like this before, but has to do something now. And so, that call probably took an hour forty, because I throttled all the way back, and I just start talking slowly "Do you understand? Does this work for you?" And by the time we get to the end she's like "Yeah, let's do this. This is amazing."

"DO YOU MOVE ON FROM THE RESPONSE, OR DIG DEEPER?"

"When you ask those direct questions, you understand the response. Do I move on from that? Do I dig deeper?

My biggest problem was I didn't know when I should dig deeper.

When I started to understand dig deeper, and it wasn't just random questions on a script. It was "Oh, okay! I see that trigger word there."

-—

"Gosh I feel like a slave."

"Okay, well tell me about that. What do you mean? Why do you feel like a slave at your job?"

"I have to do this. And I have to do that."

"Oh, yeah. That doesn't sound like very much fun. Well, if you had a system that did this, what would that be like?"

"Well, that'd be amazing."

Okay, write that down real quick. And then...

"Let's go through that process. Let me show you how those numbers work. Do you see how you only got to sell 90 of something to be able to get to that number?"

"Really, that's it?"

And so now, there's all these dots are connecting and they're having aha moments."

"WHY ARE THEY ON THIS FREAKIN' CALL?!"

"I get on a call, but I'm so super process-oriented, that when somebody says—and I go over, and over, and over this—when somebody says something, I want to know exactly what that means, and what do I do about that?

And so, I'm getting to the point where very little surprises me.

I literally...I come out, I sit down, I jump on a call. I'm confident.

All I need to know, all I really need to know in that call is, why are they on this freaking call?

What did they want to accomplish?

Even if they have no idea how they're going to do it. What did they want to accomplish?

And when I have that, and I'm going through the different steps, and saying "Do you see how this is going to help you get that?"

"Oh, yeah. That makes a lot of sense. This is really great."

"And do you see how this is going to help you get that part of it?"

"Oh, yeah. That's amazing. That's amazing."

It's pretty hard not to sell that person, because it's not that I've done this amazing sales mind meld thing. It's that they want it, and they see it.

And that was a result of skill, not an accident.

And so everything I was saying, everything I was doing, was a result of a skill set that took time to get.

But as you're implementing it and you know how to do it, then, I mean, that just changes everything. You'll never go back to doing it the way that you did."

"THE EMPATHY AWARENESS OF INVESTING IN YOURSELF"

"When you invest in yourself, it makes much more sense for somebody else to invest in themselves. You understand much more clearly where they are, what they're considering, etc. And so, you recognize when they're at a point of pulling the trigger, what they need. And you can assist with that.

Because they're going to get...your client is going to get freaked out. Your potential client is going to get freaked out at some point. And be like "Well, that's a lot of money." Or, "I don't know if I can lose that," or whatever.

And so when you've pulled that trigger, and you thought those things to yourself, and I can't even tell you how many times I've done it on a call.

"Well, have you ever done anything like that?"

"Yeah, I dropped five grand a couple months ago. Yeah. Absolutely."


"THERE'S A LOT OF STUFF OUT THERE ONLINE, BUT IT'S NOT THIS"

"The idea that you're going to learn this on your own, after having been through the process, there's no shot.

There's a lot of stuff out there online, but it's not this.

And not only that, but there's a thing that we go through in the process.

"Well, what's that costing you?"

So, this month, will be double any of my best checks."

"CAN YOUR CLIENTS TELL THEY'RE DEALING WITH A PRO?"

"They get on the call.

They know—people just know, even if they don't articulate—they know when they're dealing with a pro. And it gives them confidence.

I can slow down and speed up through the call to fit where it is that they are. So, I can really adapt myself to where they are, which creates comfort for them, which gives them the ability to open up, which allows me to hit my goal of finding out what the heck is going on.

And then ultimately, we're going to use that and see how bad they really want that.

And that's going to result in a sale, or it won't."

"ARE YOUR NUMBERS SUFFERING FROM A CASE OF BEING NICE?"

"It shows in the numbers. The numbers...I mean, that's what sales works on is numbers.

And so if you have numbers, you got what you need. If you don't, you don't.

And so if you want much better numbers—I was happy to close over 20%. And now I'm disappointed if I close at less than 50. So, 48, it's nice, but I think 50 to 60 should be the normal." 

"DON'T GO INSANE"

"When I'd figured out that it's not going to be a case of recruit one person and they'll be fine, you've got a sales person. I figured out, okay, it feels like for every four or five people I might get one good one.

So, I realized I needed to recruit more in one go. I think at one point prior to finding you, I had four at one time.

If you can imagine I'm running the business, I'm servicing the clients we do have and I'm trying to train, on board and listen to all of the calls of four different sales people all at once. It was just insane."

"IF YOU LIKE TO WASTE TIME, NO NEED TO READ THIS"

"I had 3 people on the calendar last week and I closed all 3.

I've got 4 people on the calendar this week. We've already closed 3 of them. I fully expect to close the fourth one tomorrow night.

But if we're looking at it overall, I'm right at 70, 75% close rate now, overall.

And the beauty of it—and I can't overstress this—I've also reduced the number of people on my calendar dramatically because I'm not wasting my time on people that I can't help anymore.

And I don't have to waste my time on those people because we're starting to grow revenue without that. Without that. So we filter them out, again, using what you taught us.

We're filtering them out before we even get on a call so that when we are on the call, we have people that are prequalified ready to go and all I need to do is help them understand why they need to do it."

"HOW MANY PEOPLE DO YOU TALK TO?"

"Calls that I've had reviewed by Francine and Cindy, they're just amazing.

I honestly think people have to realize how many people they talk to and if they're not closing 30% or more, they have to join your program."

"IF YOUR ENROLLMENT CALLS TAKE UP MORE TIME THAN ACTUALLY WORKING WITH CLIENTS..."

"More than I was even spending time on fulfillment, I was just spending time on these calls. Because I would take five or six calls a day—I didn't have a shortage of calls.

So I would spend a lot of time on the calls and then thinking about the calls afterwards. So I would say double the time actually working with the clients that I was so passionate to help!

I was just thinking about the enrollment process and how many of them weren't enrolling, and thinking I had a problem with my leads and all this kind of stuff."

"HOW TO GROW PROPERLY - FOR ALL THE IMPATIENT ENTREPRENEURS"

"I'm very impatient. I want everything yesterday as most entrepreneurs. The business is great and was doing okay but was relying on me to do sales and I knew I couldn't grow properly if that was going to continue to be the case."

"THIS IS WHEN "I JUST NEED A TEAM" ISN'T THE RIGHT ANSWER"

"So if you can imagine, that's why I was like, "I just need a team then. This must be just... I need more people. I just need someone else to do this."

Because if you can imagine 30 hours a week, it's like a full time job. But that wasn't really the problem. I was just trying to get away from it because it was just literally taking up so much of my time."

"IT CAN BE AS EASY AS JUST THE ONE THING"

"I live to serve. It's really what I want to do. I have a gift doing this. It's just what I want to do. And I don't want to waste my time on people who aren't going to benefit from it.

So I reached out to you because of that one thing.

It was you.

It was you.

And what I got was so much bigger. I mean, when I saw the system, when I saw what the capabilities were...

And that day I told Cindy, "Cindy, this is what I need. I need this one thing", and she said, "Great. Let's do it."

And that was the one thing that turned it around for me.

And wow. Just immensely powerful."

"BREAKING THE VICIOUS CIRCLE OF SALES AND UNHAPPINESS"

"It was nearly all of my working week was on the stress of the sales situation. So, 90%. But what that meant was the clients were getting neglected.

So, they started getting unhappy.

It was just this vicious circle, thank you for breaking me out!"

"DON'T SPEND ALL NIGHT LONG WITH THESE THOUGHTS"

"I spent maybe an hour a day helping the people that I'm coaching, which was a dwindling number, by the way, once the dynamic changed to try and make it a viable business.

The number of people I was coaching became a dwindling number. And I was spending maybe an hour a day there.

I was spending easily seven to nine hours a day talking to people on the phone as prospects.

And then I was spending all night long, Peter, and I was not sleeping well. I was spending all night long just knowing the things that I want to do to help people that I couldn't do because we didn't have the finances to do it. And so I'd spend all night long thinking of the app. Thinking of the program improvements that would help people. Thinking of the delivery system that we could have. Thinking of client fulfillment that we could do that I was just not going to see.

Because we were a dying business.

So, hour a day on client fulfillment. Seven to nine hours a day trying to get clients. And sleepless nights knowing that what we could do that we couldn't do."

"FRUSTRATED WITH YOUR ENROLLMENT RATE AND JUST WANT TO GET OFF THE PHONE? DON'T HIRE A TEAM FIRST"

"I do a lot of sales calls. That's exactly how I enroll people, is over the phone.

And when I first came to you, I was in a spot where I was a little bit frustrated because I was just taking so many calls. I had a ton of calls, but I was frustrated with the enrollment rate and I thought I just needed maybe just a team, partly because I wanted to get off the phone.

And after talking with you, you actually helped me become a better closer— to get better with my own calls, before taking this to the next level of building my own team. And that was the big missing piece for me, was just feeling like I needed to get off the phones, which was my own lack of knowledge on actually the process that I was taking them through on the call."

"THE SECRET TO SALES ISN'T MORE CALLS"

"I had been told that you need to give these guys as many calls as humanly possible as quickly as possible.

I was stacking their calendars up with eight calls a day, one hour slots, back to back to back to back to back, no breaks, because that's what I've been advised to do previously.

You were just like, "Are you out of your mind? No, you should not be doing that."

That was really encouraging to me because I was like, "Well, okay, if he's saying that's the total wrong thing to do, then I suppose at least that explains why it's not been working."

That was my first big aha moment.

That we've actually got to give these guys a chance to yes, do some sales calls, but they've got to have space and time to then listen back to them, reflect on what's happened.

The fact that you provided actual, proper forms for them to fill in after calls so they could be asked questions, so they had to think about what was going on. That that was like, "Oh okay. There's sales teams and there's sales teams...and this is the difference between the two."

That was my first big aha moment.

It's not just about hammering people with calls so they get better. It's about giving them the space and time to actually listen to what they've been saying and reflect properly and then have another go on the next call.

That was a big thing."

"SALES IS A SKILL THAT CAN BE LEARNED"

"I feel like other programs where they teach—where I've been taught about sale is kind of like there's no structure. It's kind of like, yeah, there is no structure.

But what you teach is a specific structure and there are specific questions that we have to ask a prospect. When they say something to us, we have to learn what is it exactly they mean when they say that, and we have to get clarity on that.

So it's actually sales, it's a skill that you're able to teach us. I feel like it's amazing how you do it."

"THE ANSWER TO THE QUESTION "CAN I DO IT?"

"I'm the variable.

I think the doubt with like, "How long is it going to take me to learn?"

I knew you were going to teach me a lot of great stuff, but I think I was like, "Yeah, and is it going to take me longer than everybody else?" Or, "Am I going to be a slow learner and everyone else just picks it up right away?"

I mean that would be the only doubt if there was one, is myself...like can I do it?"

"TRUE STORY - THESE GUYS KNOW WHAT THEY'RE DOING"

"Cindy is unbelievable at how she can break down the call.

You are unbelievable at how you can motivate people and move them forward and know the systems and things.

Francine was there and she's a great person to listen to as well.

And I just thought...these guys know what they're doing.

If I want to really move forward, I need to listen to these people because they take the sales out of sales, if that makes sense?

You're not selling stuff. You're helping people move forward and that's what I really wanted to do."

"HOW LONG WILL IT TAKE YOU TO LOVE WHAT YOU DO?"

"It took 15 years—got to be honest—15 years before now where I actually love what I do.

I love getting up in the morning, I love speaking to people whether they buy or not, it doesn't matter.

Because at the end of the day, I know that I'm closing one in three, I'm closing 33% on average, so I'm always going to be doing those numbers.

So I don't have to sit there and worry, "Am I going to have any money this week?" Because I know I just have to follow what you taught me, and it'll just happen."

"WHAT HAPPENS WHEN YOU HEAR YOUR MENTORS VOICE IN YOUR HEAD AND ITS WORKING"

"I'm just so grateful for the work you guys put in on the back end.

The team behind it as well—who do all the work to get the Q&A's done, to the call reviews, and the Temi links you send out. Just that attention to detail that you put into the process that helps you really get clarity on exactly what to say, how to say it, how to be the influencer, how to control your tone when you need to, how to slow down, speed up, when to ask the right questions.

Everything's there in our process, it's all there.

And then with the guidance from you guys, you just help us get it into our brain so it's imprinted.

You know, I remember saying to Angela when she first started, she listened to Cindy and she goes, "Oh my god, she's amazing, I'm never going to learn that!" I said "I thought that. After four weeks, I have Cindy's voice in my head when I hear an objection. I don't have to read it anymore, Cindy tells me what to say and I just automatically say it."

It's got to that point and it works.

That was the beauty of it—when you're actually hearing your mentor's voice in your head and it's working.

That's when you know you're doing well.

That was the biggest, I think, biggest thing for me is just putting the work in and getting the results and having you guys there as our support. I knew that if I was every stuck, if I ever had a question where I didn't know how to overcome it, you guys knew how to do it. You know exactly what to say and how to say it.

And we just have to just listen, learn, repeat, listen, learn, and repeat."

"DID YOU KNOW YOUR 30% CLOSE RATE SUCKS?"

"You have no idea.

I mean, you do have an idea, because you're you!

But anybody watching this, you have absolutely no idea how good it feels to have that level of confidence, because I'm now talking to people who work in sales and marketing and realizing that I've got a better close rate than they do.

And I am not a sales and marketer.

I'm not.

But I'm talking to people that are just like super pumped about their 30%, 35% close rate. And I'm like, "That's awesome. Cool. Pat on the back."

And in my head I'm like, "That sucks." Right?

I'm out here with a 75% close rate and it just keeps getting better."

"DON'T GO INSANE"

"When I'd figured out that it's not going to be a case of recruit one person and they'll be fine, you've got a sales person. I figured out, okay, it feels like for every four or five people I might get one good one.

So, I realized I needed to recruit more in one go. I think at one point prior to finding you, I had four at one time.

If you can imagine I'm running the business, I'm servicing the clients we do have and I'm trying to train, on board and listen to all of the calls of four different sales people all at once. It was just insane."

"MINDSET, AND COMING ALONGSIDE YOUR PROSPECTS AND CLIENTS"

"When you start to understand their mindset, and what your mindset needs to be, then you can really just come alongside somebody, and get them into a place where they're going to win. And they're going to jump on your program.

And if you're the kind of person..if you have the kind of program that can produce results, I mean, they're going to be totally ecstatic that they've worked with you, for sure."

"DON'T LET YOUR SALES SKILL LEVEL HOLD YOU BACK FROM THE LIFE YOU'RE DREAMING OF FOR YOURSELF, AND YOUR BUSINESS"

"I wanted something where I never had to worry about a job again.

I wanted a skill set that put me in the top 1%.

Those were my goals. That's what I wanted.

And so what my boss does, is he calls me, and he tells me everything that I've been trying to get, which is why I joined the program. "Brent, you're the best sales guy in the US, in Canada, in the UK, in Australia, in Singapore, in New Zealand. You're the best. And it's not even close. You've closed more deals in two months than most people have closed in the whole year. Your sales percentage is almost 50%. I don't know how you're doing what you're doing. You're probably just some really old sales vet guy."

And when I told him that I wasn't. He was shocked.

And then they throw the kitchen sink at me. We're giving you a raise on commissions. We want you to train people. We're cool with you hiring people. We want you to keep selling. You're going to be the US Sales Director. We want everything there to go through you.

And my mouth just...I just hit the floor, because I never asked. It was never something I tried to get. And so to get that meant, I accomplished what I was looking to accomplish. I just didn't think it would happen...I mean I've been with the company for five months. I had no idea you could go from, you don't know what you're doing, to the Director of US Sales, and the best guy they have on the planet, that quickly."

"THE SECRET FORMULA OF MONEY+TIME+ENERGY"

"If you like sales, you'll love it when you get done.

It is fun.

Just I went back...and I'll even show you this. So, this is the deals for the month. There are...I don't know 27 of them on there. And I've gone over it with my boss. And he told me on Tuesday that I was closing at 32.5%. I said, there's some stuff that you have not yet counted. He was off 11 deals. And so when we went back and looked at it, it was like "No, it's actually more like 47% or 48%."

He's like..."I don't understand how is a truck driver doing this kind of stuff?"

And I told him, "Dude, I invested money, and I invested time, and I invested energy. That's how you get there."

"READY TO FEEL LIKE A REAL PERSON ONY OUR CALLS?"

"That's why it's called the Authentic Enrollment, I guess, because it is just authentic and it resonates with someone!

I think that was the key part for me.

I felt when I spoke, that I felt like a real person. I wasn't being fake. I wasn't trying to manipulate people. I was just doing it in a nice, honest way that people could see that we're actually here to help."

"WHY AN UNCLEAR PATH MEANS YOU'LL NEVER CONSISTENTLY DUPLICATE YOUR SUCCESS"

"I had no clear path.

I had no idea what the outcome was going to be.

I had no idea how to get it. I had no idea it needed to be a conversation.

I mean, I don't even know how I closed as many as I did. I don't know. I could not duplicate my success.

I could not go back and listen to a call, and tell you where I screwed up.

I literally had virtually no skill sets.

Most of my stuff was pressure, or just hoping. And maybe I could reason with them. I'm a good debater. Debaters are often not very good listeners. And they're terrible at convincing a person to buy a product, because that person has their reasons to buy it. And if those are at the top of the list, and they buy. If they're not, then they're not.

So, how I was getting those people to turn over, I don't know. And as result I couldn't duplicate the success.

And so, I wanted to be number one. I wanted...the goal was I want to be tops.

But I also wanted to enjoy the job.

And I didn't feel sleazy in what I was doing. But I also didn't feel like I was doing anywhere near as good of work as I could have done. I didn't feel like I was serving them anywhere near to the degree that I could have.

But I didn't know why. I couldn't put my finger on any of it. And there were multiple reasons. I just couldn't put my finger on any of it.

And I didn't feel sleazy in what I was doing. But I also didn't feel like I was doing anywhere near as good of work as I could have done. I didn't feel like I was serving them anywhere near to the degree that I could have.

But I didn't know why. I couldn't put my finger on any of it. And there were multiple reasons. I just couldn't put my finger on any of it."

"BUT WAIT...HAVE YOU HEARD?"

"Honestly, if you know Peter, if you know Cindy, if you've heard of Cindy, if you've heard of Peter, you have to join their program!

If you're closing less than 30%, you have to join."

"THE MENTAL BATTLES YOU ALWAYS LOSE WHEN YOU'RE ON YOUR OWN"

"I would find that I was closing probably 10%, maybe lucky if I got to 20%, so I was doing okay, but not great.

I didn't have anyone to speak to about it. That was the problem.

I didn't have anyone to review my calls with me.

I didn't have anyone to jump on and do Q&A's with me like you guys do and role play.

I didn't have that.

So, I was having a mental battle with myself.

You know what happens when you review what your own doing, you do it yourself? You end up beating yourself up quite hard.

Because when you're doing something new, and this is what I tell a lot of people on the calls when they say they've tried programs and they said it's not working, I'm like, "Well...if no one's checking what you're doing and you're just watching some training and doing it for the first time, you don't actually know it's right."

And if no one's checking it, what happens is that little brain in the back of the mind, that ego kicks in and says, "Yeah, that could be better, you could improve it."

And all you do is keep changing it, chopping it, tweaking it, and you never get anything done and that's procrastination people have without having a mentorship program.

It's the same with this.

If you haven't got a mentor—if you haven't got someone that has been there, done it, and knows what they're doing, like you do and Cindy does and Francine does—then you're just going to be second-guessing yourself every time.

And you're just going to be chopping and changing, changing the script, going back and it's not the best way forward. Even if you do review your own calls, you beat yourself up.

And that's what I've found. A lot of my time was spent listening to the calls and guessing what I was doing, not knowing, because I didn't have anyone to break it down and give me the right way to do it, the right way to maneuver myself or influence that person or help them forward."

"EVER FIND YOURSELF WONDERING HOW TO MANEUVER THE CONVERSATION TO GET THE SALE?"

"The idea for me, getting on a call, was a sale. I mean, that was it.

And I just want a sale.

And as a result, I didn't get in as many.

And so, a thing that I tell myself, every now and ... in fact, I even got a note on it. And it says 'Confidence is the ability to use your skill set without being concerned of the outcome

And so that is something that I continue to play, so that way I can be more present. I can get the stuff that I needed from listening, instead of constantly thinking about how am I going to maneuver this conversation to get to the deal.

And as a result of NOT THAT, and being present more, and listening, and getting the cues that they're giving me, and then asking the right questions, digging deeper, and getting the real answers now—I have the ability to close a lot more deals in that process. "

"CLARITY + PROCESS + A SYSTEM = PEOPLE ACTUALLY WANTING THESE CALLS"

"When you were brought into the program, everyone involved got clarity.

We suddenly knew exactly what we were doing.

We had a process.

We had a system.

And that system was effective.

You didn't feel like you were being sales-y, you felt like you were coaching people through a process. And the system that we helped Lucy set up to get the people just worked amazingly because the people coming on the calls actually wanted the calls."

"THE BIG PUZZLE PIECE THAT NOBODY TELLS YOU COACHES"

"I completely get the position that I think most coaches are in, which is they love what they do. But when you get your life coach qualification or when you get your nutritional health coaching qualification, nobody tells you how you're meant to get these clients."

"IMAGINE GETTING A STRAIGHT ANSWER YOU CAN TRUST"

"What caught my attention when we had a conversation was I could just ask you really straight questions like, "Why do you think this is happening?"

And you would give me a really straight answer.

I could say to you, "This is what I want. I need to get them to 20%." Which was my...if I can get them closing at 20%, everything's good. All my numbers work, and it's all great.

I just said to you, I remember, I said, "You just need to tell me, Peter, is that achievable?"

You just said, "If you do the right things, yes."

From my perspective — as a very direct black and white person — that was very reassuring. Because when I'd spoke with people in the past, they would dodge the answer a little bit and the numbers would shift around a little bit. I don't like that.

Just tell me straight, tell me what I need to do and I'll do it."

"WHY SALES IS ABOUT CONNECTING THE DOTS"

"It's like, "Wow, I had no idea that I was missing all of these elements in my sales!"

Basically, the only thing I was asking before is like..."What is it you need help with? And here's how we can help."

That's basically all I had in my sales script before.

And for me it was a big aha moment, connecting the dots for the prospect and also doing great job uncovering and how to overcome objections as well, when they do come up."

"THE TRUTH ABOUT OPPORTUNITIES AND ENROLLMENT"

"You have to understand how many sales calls are you taking a month? If you're taking 30 sales calls a month and you're only making 10k a month, you have a problem with sales.

You're getting opportunities. So a lot of people, they feel like they need more opportunities, more opportunities, they need to talk to a 100 people a month.

Honestly, even people who are making 40k a month right now, they could be making way more if they can just improve their sales.

I think this program, honestly, I've talked to people who are already making 20k a month, but they have some months that are low. I feel like this is it the missing link for them because they have the opportunities but they're not enrolling."

"THE LOW TICKET PRICE TO HIGH TICKET PRICE TRANSITION STRUGGLE IS REAL"

"High Ticket Coaching Academy came along and we spoke and she said, "I want to move you over to this, I think you're going to be awesome, you're going to do so well." and I was completely open to it. Excited to move over to a high ticket offer.

I've done them before and I could really see the value in what Lucy was offering and I know she values herself.

So, I jumped at the opportunity and got to admit, my first call, I got a sale. I absolutely loved it, I thought, this is going to be great.

Then the next few weeks, it just didn't happen.

I got one here, and I got one there, but wasn't really going great guns for me. That's when we introduced Sales Team 6 into the program. We started training with you guys and since then, I've got to say my growth, my personal growth as well, my success with Lucy and everything has changed completely.

In a nutshell, I came from a low price to a high price struggle for the first couple of weeks, but once I started listening to Cindy and listening to you and jumping on the calls and reviewing my calls, everything changed. It really did."

"WHAT GETS YOU UP AND KEEPS YOU GOING?"

"We had a guy called Trevor who joined us six weeks ago and he really needed...he'd been doing this for seven years, never earned more than £1500 in his business in a month, and that was a good month. It was very inconsistent and he struggled.

He spent thousands, tens of thousands on programs and nothing worked. He worked with Lucy, within four weeks he got his first £2200 sale. Since then, he's got two more sales. He's only been with us six weeks.

So when you hear things like that, and someone who struggled for so long, spent tens of thousands and they just turned up, they put the work and they trusted in the process, and they get these results.

That's what gets you up and keeps you going and makes you want to do really well for these people on the calls.

And really pay attention, listen to what they're saying and be attentive so that you can really help them move forward."

"DON'T GO INSANE"

"When I'd figured out that it's not going to be a case of recruit one person and they'll be fine, you've got a sales person. I figured out, okay, it feels like for every four or five people I might get one good one.

So, I realized I needed to recruit more in one go. I think at one point prior to finding you, I had four at one time.

If you can imagine I'm running the business, I'm servicing the clients we do have and I'm trying to train, on board and listen to all of the calls of four different sales people all at once. It was just insane."

"IF ITS NOT THE OUTSIDE, THEN IT'S YOU...ON THE INSIDE"

"Okay, why is this not working? Why am I at 12%? This is the same place I was at last time with the last guy...so it's not the outside, it's me inside.

So, then I just, though, “Right, I've just got to make an effort to just put the work in.” So, I spent every morning for at least an hour before I took my calls, I would listen to a Q&A, I would listen to Cindy speaking, I would follow something.

And suddenly my close rate went up like that and that was the difference.

You can't just buy into this program and expect everything to change overnight. You've got to put the work in, you've got to turn up, you've got to be on the Q&A’s, ask questions, get involved. You know, the more you get involved, the quicker you get moving forward.

And it's all about momentum with this."

"IMAGINE IF SALES WASN'T ACTUALLY HAVING TO CONVINCE ANYBODY?"

"And that's what Connect the Dots does as you taught it to us, is it helps us show people really, really clearly. Absolute clarity on how to get from where they are to where they need to be in a way that they understand and grasp and they feel this is the path for me or this isn't. Right?

And I tell people at the beginning of every call, and you guys kind of taught me this too, I tell people, “At the end of this call, my goal on this call isn't to sell you. My goal on this call is to give you this clarity. This Connect the Dots is everything. And if you want to talk to me about working with me afterwards, you're free to ask me that question. We'll talk about it. But I want you to leave with this clarity."

So, that became my goal, is creating that kind of clarity on the call and curiously, after we do that, EVERYBODY says, "Okay. Let's talk about what it looks like to work with you."

And now all of a sudden, I'm not selling anybody.

They're drawing that out of me, because they're like, "Okay. This is powerful. Powerful stuff."

"HAS THIS EVER OCCURRED TO YOU?"

"Man, the first aha moment, was—they don't know what they're doing.

They don't know why they're on the call.

They don't know how to make a decision.

They have no clarity around ... I literally doubted that. I was like "There is no way that's true."

And then when I finally realized "Holy cow, that's true," that immediately changed everything.

And so that would probably be...that was the first one. And that was the biggest one, but it took a little time for that to really connect and for me to be able to really use that as a tool.

It just...it was so far out of the box for me as far as thought process.

I thought people that got on the phone, had an idea of what they wanted. And if it was something that they really wanted, then they would do it.

It never occurred to me, you could understand their motives, you could find out why, what they really, really, really wanted. Understand that, and then show them how your business helps them get it.

That was not anywhere on my radar, anywhere. Nowhere.

People have no idea what they're doing when they get on that call.

They don't know how they're going to make that decision.

They literally have no idea.

They have no confidence in making that decision.

And knowing that what people want is outside of their comfort zone, and that they're going to fight like hell to stay in it, means that until they have the clarity and they know what they're going to get, and how they're going to go about that...

That was not on my radar. That was nothing I was even thinking about. It was not on there at all. And so, that first probably two or three weeks was nothing but trying to figure out what the heck is that about.

Because it just never occurred to me, that people had no idea what they were doing when they got on those calls. And why clarity was so darn important. "

"ARE YOU SCARED OF ASKING QUESTIONS BECAUSE OF THE RESPONSE YOU MIGHT GET?"

"One of the things Cindy and I kept going over was—what questions?

And she would give me ... She would just rattle them off, bang, bang, bang. So, I'm stopping, and I'm writing them down. I'm writing them down.

Then I went like OCD and started going "Well, what does that mean when they say that? What does this produce, when I say this to them?"

And so one of the things that I do now, and I'm actually starting to teach it to some of the guys on my team is, when you ask a question, you're looking for the response.

I'm not scared of the response.

That's going to give me my next direction. Do I have enough information? Do I not? Are they a good candidate? Are they not? Do I spend time with this person? Do I not?"

"YOU WANT TO LEARN HOW TO FLY A 737 ON YOUR OWN?"

"I would have never got there on my own.

I hate it when people say "Well, I'll get there on my own."

"Really, you want to learn how to fly a 737 on your own?"

"No, you don't."

And I don't know where that concept comes from. I have no idea where that concept comes from.

But I'll tell you this Peter, I never hear that objection on my calls.

I NEVER hear that objection now.

EVER.

Nobody tells me they can do what I told them to do, because there's a doubt portion in there as we're going through, "Do you really think you could do this, that or the other?" "Oh gosh no, there's no way I could do that without help."

And so there are objections now, that I just never hear. So, that's awesome. I love that."

"HESITATION OR LOW LEVELS OF CONFIDENCE? THEY CAN FEEL IT"

"If you're not confident in your process, they can feel it.

They might not even know exactly what they're picking up on, but they're just not going to be as confident at the end of the call if there's a piece of you that's missing the confidence or if you're just thinking like, "Oh, people are probably going to say no," and things like that.

If there's any level of hesitation or confidence missing, it shows up in the way that you present on your calls and how you help people. "

"IF YOU DON'T MAKE OFFERS, THEN THIS IS WHERE YOU'RE LEAVING THEM"

"I think I just didn't have the training on the verbal cues of what was actually going on on the call. So I would actually leave a lot of offers on the table and I wasn't making enough offers.

I was getting on a lot of calls, but there wasn't making a lot of offers by the end of the call."

"CAN YOU KEEP DOING WHAT YOU'RE DOING FOR ANOTHER YEAR?"

"The reality is you want what you want sooner rather than later.

That's it.

And so if whatever it is that you're looking for—a skill set that makes you invaluable to any company, doubling your income in the next two to three months, Having confidence and not having fear on the phone, having a process—whatever that thing is, man, get it sooner rather than later.

Because I know I didn't want another week of having phone calls under the conditions I had to have them, because it was misery. It was brutal. I was enduring it. I don't know if I would have done that for another year. I don't know that I would have.

And so I would say this side is way better than that side of the process. And it's going to be work, and it could be uncomfortable at times, but my gosh, wow."

"DON'T STAY IN THAT SPOT WHERE YOU'RE BEATING YOUR HEAD AGAINST THE WALL"

"I'd probably still be spending like 30+ hours a week on these calls, you know, beating my head against the wall and just in frustration.

I would hope I wouldn't have given up, but I was in a really frustrated place back then.

So it's hard to imagine staying in that spot. If anyone's in that spot, I would hope...if there is anything I can tell you...is don't stay there for six months. Just get the help you need for your own sanity."

"ARE YOU SPINNING WHEELS UP THE WAZOO?"

"I made a big decision to change what we charged, to change how we deliver, to change fulfillment. Change everything about it so that we could serve people better in a viable business model.

And as soon as I did that, I was just struggling.

Struggling, struggling, struggling so much because I didn't know how to make people see the value of what we do and I just couldn't help people see why they needed to do it.

Right?

And because of that, I had months in a row with no closings at all. I'd get a closing. Maybe I'd get two or three. Then I'd get a bunch more not there. And when I started doing training's on marketing and sales to try and up that, what I got immediately was a whole lot of people on my calendar, 25 to 35 people a month, of whom I was closing maybe one.

Which means instead of serving clients, I was just spinning wheels up the wazoo.

And that's the reason I came to you.

Actually, in one of those other sales and marketing programs, I crossed paths with you and I met you. I learned a little bit about you and when I had the opportunity to dive in with you, one-on-one instead of in that environment where I only got a little piece of you, I wanted all of you dude. I just wanted all of you.

And when I got the opportunity to get all of you...and not only I got all of you, but I got all of Cindy, and I got all of your staff. Wow.

What it did for us in six weeks is just mind blowing."

"THE TRUTH ABOUT RESPONSIBILITY ON SALES CALLS"

"I talk to 30 people a month. That's an average. And prior to working with Authentic Enrollment, I would probably enroll maybe 4 clients a month. Sometimes maybe it was a 3 clients out of a whole month!

It just made me feel so disappointed that so many people — and actually I kind of wanted to give up — because all these people are going to go back and they're going to do something that's going to make them even feel worse or they're going to want to give up because they're not getting better.

So because I didn't do a good job explaining to them how we are different, they are going to go back and stay sick.

So for me I felt that it was my responsibility that every single month, 20 people are not recovering because I'm not making it clear to them how this is going to change their life."

"IF IT'S ALL ABOUT THE NUMBERS, YOU'RE DOING IT WRONG"

"I've worked in a lot of sales jobs where it's all been about the figures, all about the numbers, every week. I remember sitting there when I was selling luxury holiday homes and they were anything from £250,000, about £300,000, up to half a million.

I'd get two sales that week, which is a good week. I was one of the top people. And my manager would come in and say, "Hey, you missed that one, why did you miss that one? She was there for the taking." I'm like, "I've just done two great sales for you, I wasn't there for the taking."

It was just so pressurized and I thought, "This isn't how it should work."

That's the difference with working with you guys and working with Lucy.

There's no such thing as a bad call. It's just about listening back to that call, understanding where you could've improved, practicing it, and then making it better for the next call.

You can't ever blame that call, you can't live in the past, you've got to live in the present, learn from the past, and work for the future."

"CAN YOU RECOGNIZE THE DEALS YOU AREN'T GETTING?"

"It would have just been enormous levels of frustration knowing that I had the capacity to sell those deals...because I could recognize the deals I wasn't getting. I had not idea why I wasn't getting them, and I didn't have a way to get that process going.

I would be super frustrated and I'd be looking for a way to get it figured out.

I mean, I would have done something at some point. It's just that simple. But I preferred Authentic Enrollment, simply because I didn't have to feel sales-y. I didn't have to use pressure.

I knew what I was doing once I got on a call and had the skill set. I didn't want to be a sales-y kind of ... I didn't want to feel bad about what I was doing.

I believe in what we do thoroughly. I just needed a good system to put into place to actually get people on."

"GIVE YOURSELF THE TOOLS TO IMPACT AS MANY PEOPLE AS POSSIBLE"

"When you really care about helping people and making an impact in lives, your only goal with having that conversation with them is getting them to enroll with you if it's what they need.

And when you talk to that many people out there and you know there's that many people that need help, it can be really frustrating if you feel like there's something missing in your process, you're not able to impact as many people as you could."

"YOU KNOW WHAT? YOU MIGHT BE THE PROBLEM."

"I think I had followed you...you had given me training's before, in terms of Q&A sessions. I've joined live Q&A's with you. And I've heard you coach other people on sales.

And so I think giving me that results ahead of time in the sense of like you exchanged value. Like I knew you knew your stuff.

So I kind of just started doing my research on you and I thought "Maybe, he can help me find someone to fix this enrollment problem."

And then of course I talked to you some more and I figured, you know what, I'm the problem. Even though I don't want to admit it, I need to work on myself first and get the foundations of what I need to know as a business owner to start enrolling more people."

"THE #1 REASON ON WHY EVERY WEEK IS FEELING STRESSFUL"

"I could see somebody I thought was an amazing prospect, and couldn't convert them, and didn't know why.

And then I'd see somebody was a terrible prospect, and I'd kill it, and I didn't know why.

And so that lack of clarity, that lack of surety, was very stressful.

So, every week was stressful.

I just knew I needed to fight through that process."

"IF YOU REALLY CARE ABOUT HELPING PEOPLE AND MAKING AN IMPACT ON THEIR LIVES, THEN THIS 1 THING IS YOUR ONLY GOAL"

"It felt really frustrating. It felt like I was just stuck. It literally felt like I was stuck because I was getting so many people that were showing up on the phone. There's so many people out there that need help right now. There's literally not a shortage of leads. There's not a shortage of people that need to be served.

But I didn't have a process in place for getting them there.

Something was missing and it wasn't clear to me.

I thought it was just, I just needed a team. I just feel I needed to not be doing it anymore, because I was missing the process and there was a few key things that you really cleared up for me.

So I think it felt just really frustrating to be in that moment because you start to realize there's a lot of people out there that need help and that you're talking to them, but if you're missing the process, if you're missing a few steps in the process, it can be really frustrating. Because you that if you get off the phone with them, that they're not going to be served unless they enroll with you.

And so when you really care about helping people and making an impact in lives, your only goal with having that conversation with them is getting them to enroll with you if it's what they need. And when you talk to that many people out there and you know there's that many people that need help, it can be really frustrating if you feel like there's something missing in your process, you're not able to impact as many people as you could."

"IF YOU GO IT ALONE, YOU JUST DON'T KNOW"

"It's like...you and your team coach my team on how to be better at sales...

But you coach me on how to be a better business owner/sales manager and how to keep my head on straight."

"WOULD YOU BE ANNOYED?"

"Our best guy rarely closes below 40% now.

He beats my close rating consistently now, which as a business owner is just delightful.

My partner actually said to me, "Aren't you annoyed that he closes better than you?"

I'm like, "No, this is the best news ever! Give him more calls! This is really good for me!"

Because I can get on with growing the business and servicing my customers, which is what I like to do."

"ON LISTENING TO THOSE CONFLICTING VOICES—NEED TO GROW VS. NEED TO DO IT YOURSELF"

"Knowing I've got this absolutely phenomenal system that I can sell and I have been selling, but that I can't grow because I cannot seem to transfer my ability to sell on to other people. Frustrated is the main word, but also...

If I add up what I reckon it costs me in terms of wasted leads that didn't get closed, we're definitely in six figures. Hundred thousand, maybe more in terms of the absent and in terms of the lost revenue.

On every ... I was going to say every day, probably more like every hour, in my head I'm going, I should just close it myself, I'll just do it myself.

But then the other voice goes, "Yeah, but then Lucy, you can't grow, number one. And number two you're going to burn out again."

"IF YOU'RE RUNNING A BUSINESS AND NOT DOING PHENOMENALLY WELL..."

"Hey, look. If your sales team are stressed out, if they're frustrated, if they're not enjoying their job, if they're not making money, then you haven't got a sales problem, you've got a system problem.

That's the thing, you've got to get your system right first, once that system's right, then you've got to get the people understanding how the process works, getting that process right.

So, if you're running a business, and you're not doing phenomenally well, like Lucy is and a lot of the other business owners in Sales Team 6, then again, reach out to Peter. Have a conversation with him because I think within one hour, you'll get such an eye-opener, like Lucy did.

When she came off the call with you, she spoke to me and said that she's joining you and I said, "Okay, great I can't wait, but what made you do it?"

She goes, "He just gets it. He just totally gets it and within just a short space of time, I knew that they were the right people for us and they could take our business to the next level."

"IF YOU CAN'T EXPLAIN HOW YOU CLOSE SALES, YOU'RE LIMITING YOUR POTENTIAL FOR GROWTH"

"I really needed to change. And gosh, I went outside the box. But, yeah, there's no question that even if I would have attained some kind of success, I could have never told somebody how I did it, and duplicated it.

I would have been useless to the company in any role of any kind of leadership or something.

And so, that has been the coolest part, period."

"WHAT DOES IT COST YOU NOT TO?"

"I was coming to the end of the Intensive. I remember actually saying to you like, “You know I'm not stopping, right? I'm carrying on. You can never stop doing it because I can't not have this now.”

To people already in the Intensive, I would actually say the best is yet to come. It's like you've done so much building and process building in that phase, and it's probably all starting to come together.

To stop now, you'd be leaving a hell of a lot of money on the table in my opinion, because that's been my experience.

I think I've been doing ... Which one am I in? Impact. I think I've been doing that like eight weeks now, six weeks, eight weeks, something like that. I can tell you, we have made more money in this last six to eight weeks than I think we made in the three months prior.

This is the bit where it all starts jelling and coming together so, you'd be crazy to stop.

I think also, whether someone is on your program already or not or they are or whatever. It's like, I think as a business owner who is at this stage, you really have to work out what it's going to cost you to not do this because that's the question.

It's not what does it cost. It's, what does it cost you not to."

"IF YOU HAVEN'T GOT ON BOARD, STOP WASTING MONTHS AND MONTHS. TAKE ACTION AND DON'T LOOK BACK"

"I listened to you for a couple of months first and I really wish I got on board earlier, now I know what I know now.

I guess that's my message to everyone listening. if you haven't got on board and you're spending a couple months just following and listening to their Facebook Lives, just get a call break down with Cindy.

See what she does for your calls because I wish I did that straight away.

It's like anyone, you get a lot of people, they'll procrastinate and they'll put it off. I think the message in my head was, "Well, I'm already doing this course, how are they going to help me? I don't see any difference."

Even though I could see how it worked and what you were doing, I was thinking...

"Can I do this?"

"Is this the right time for me?"

"Can I afford this?"

Because bear in mind, at the same time, I was working with this guy and I wasn't closing that much, so I wasn't making a huge amount of money.

I was letting all these things, like people do when they go to buy a program off us, they let all these things... After that, I suddenly thought, you know what, I'm doing everything I'm trying to help people overcome, what's going on? Just take action and do it! And that's what I did.

I took action and did it and I haven't looked back since. It's been...its transformed my life completely."

"WHEN YOU THINK MAYBE SALES ISN'T HARD, AND THEN YOU REALIZE YOU'RE LEAVING MONEY ON THE TABLE"

"It was not a question.

At first, when I started doing sales, and I got 19 in that first month, I thought "Well, maybe this isn't as hard as I thought it was."

And then boom, I get 12 the next month, and my income was cut by more than 50%, from one month to the next.

And then the following month I did like 15.

But, I went back and I looked, and I was like "There is at least eight deals here sitting, that I didn't get." At least eight. And my wife is like "Well, you know, that's a nice check. That's good."

I was like "Nah. I know I'm leaving money on the table."

I hated it.

I hate it when I should have got it, and I didn't get it. Even now.

But now, as soon as I miss it, if I've got a few minutes before the next phone call, I go back, and I'm like "Where did I miss that thing?" Because I hate it, I absolutely hate it.

So, when that happens, 10 or 12 times a month, in addition to the stress of getting on the call. The next call, knowing you don't know why you didn't get the last three. I mean, I'd literally go a week without a deal. And then I'd nail like seven in a row. And then I'd go a week without a deal. "Dang you're closing like 15 a month."

It was awful."

"THE TRUTH ABOUT RESPONSIBILITY ON SALES CALLS"

"I talk to 30 people a month. That's an average. And prior to working with Authentic Enrollment, I would probably enroll maybe 4 clients a month. Sometimes maybe it was a 3 clients out of a whole month!

It just made me feel so disappointed that so many people — and actually I kind of wanted to give up — because all these people are going to go back and they're going to do something that's going to make them even feel worse or they're going to want to give up because they're not getting better.

So because I didn't do a good job explaining to them how we are different, they are going to go back and stay sick.

So for me I felt that it was my responsibility that every single month, 20 people are not recovering because I'm not making it clear to them how this is going to change their life."

"HOW WOULD YOU MEASURE YOUR LEVEL OF SALES CERTAINTY?"

"It's everything.

It's like the keys to the kingdom.

It's like the golden ticket. It's everything we need to achieve our goals as a business, which are pretty lofty as you know, because we're very ambitious.

But you could achieve any number!

We could do £1 billion this year if we decided to, as long as we put enough people into the system, move them through, spend enough on marketing and get enough sales calls.

It's like a mathematical, logical thing now.

We have a Slack channel, that's for the sales team. Whenever they make a sale, they put it in the channel. I used to spend my days refreshing the Slack channel all of the time. Has anyone made a sale yet?!

Now, I can quite happily tell you, I look at it once at the end of the day and I go, "Yeah, good day. Nice."

It's because I know it's happening in the background rather than..."Oh my God, is someone going to close a sale today?!"

It's happening all the time.

I can't say better than it's like a logical mathematical process. Two plus two equals four.

If I just keep recruiting people, using the systems and advice you given me and you've helped me set up for my business, and I keep putting them through the same process, we're going to keep getting the same result.

Like I said, for any business owner, that level of certainty is just amazing."

"DO YOU FEEL LIKE YOU'RE FULLY SERVING YOUR CLIENTS?"

"It feels amazing.

It feels like I'm actually finally serving my clients.

It makes me feel like I'm finally serving them the best that I can.

And I know there's still so much more I need to learn from Cindy and you, Peter. That's why I want to continue on improving my skills so that way it's going to...it just gives me so much more confidence.

It's honestly my mindset. I was talking to my sister about it and I said how mindset has completely changed since working with you."

"SALES CALLS FEELING ENERGETICALLY DRAINING?"

"I was burnt out. We just talked about how many hours it was taking. It feels really energetically draining. And so now that I don't feel drained from my calls anymore, now I'm not in a rush to get off the calls.

Oddly enough, I came to you to help me build a team—which is what we're doing now—but now I don't feel like the urgency, like, "Someone please take these calls from me!"

"WHERE DO PEOPLE GO IF THEY DON'T GET WHAT THEY NEED ON A SALES CALL?"

"We were maybe enrolling 3 clients, it was very little fulfillment work. And then the rest...sales calls stressed out, doing more marketing follow ups.

I would follow up with like 60 people in two months. Some of these people just exactly—exactly—people I want to work with. They're perfect fit, they're going to get better.

But something just made them disappear, because they didn't get what they need on the call."

"A POWERFUL MESSAGE ON OVERCOMING INTERNAL PRESSURE"

"If I had to put a word to it, it was desperate.

Because what I was watching was the imminent crumbling of everything that I worked for. When you have literally six to seven hours a day talking to people who need you, and you can't help them see that...

I know I can help them...

I just can't help them SEE that I can help them.

And I just felt really, really desperate.

I've got an accountability group that I belong to and I went into that group one day and I said, "Guys, I am at the lowest I've ever been." Right? Emotionally. I was at the lowest I'd ever been. And I'm sitting here, looking at what, to me, looked like I've got a year to go and I'm done. I've got my partner who told me straight up, "You have until July of next year and then you go out and find a nine-to-five job. Because we have reality here, right? We've got bills to pay. We've got a house to keep."

And that was the kind of thing...that was the kind of pressure I was under.

And the pressure, personally and internally, I can't even describe it.

I know people who have felt it know exactly what I'm talking about—It's just that internal desperation of I don't know which way to turn. I don't know where to put my next foot. All I know is I'm spinning my wheels all day long and getting no where. And I'm not going to turn this into a viable proposition that way."

"THE POWER OF A NEGATIVE MINDSET"

"Like, if they would say anything that sounded like they were hedging, I would just kind of like decide that instead of digging into it and pushing, going all the way through the process, I would kind of give up on them and push out of the call and try to get off the phone.

It's kind of like a really weird mindset to get into, but I was stuck. I was definitely stuck in that."

"AUTHENTIC SALES IS ABOUT KNOWING THIS ONE THING"

"I know the product. I know what we can do. And I'm having this just difficult time connecting it with people and I'm feeling dirty in the process. I'm feeling salesy. And I just wanted you to give me people to manage it.

But when you told me those words.

"Belldon, if you can't sell it, you can't expect anybody else to sell it, because how are you going to get them fired up about selling it?"

And you're absolutely right. And that's what I needed at the time.

It wasn't the confidence in my product. It wasn't even the confidence in me selling. It was just knowing how to speak the language of the people that I needed to talk to.

How to talk to them where they were. Not where they're going to be. Where they were. And I needed to know how to do that. So, you guys did that really very rapidly with me, and taught me how to speak that language.

But the thing is, when I got the first close using my brand new, custom designed enrollment script, and that first time, I literally followed the script.

I mean, I was turning pages while I was talking to people, right? And I get to the end of it and it closed and I'm like, "Oh my god."

Because I felt good.

I didn't feel dirty.

I didn't feel sleazy.

I didn't feel salesy.

And I didn't feel good because I closed the deal, Peter, and it's important to know that.

I felt good because I felt like I helped them on the call to do what was right for them.

And that's what I needed.

So it's like now I don't even know if I want salespeople because this is fun."

"HOW ARE YOU STARTING YOUR SALES CALLS?"

"I don't even start a call with the desire to sell anymore. I don't start a call with that desire.

I start a call with the desire to get to know that person, find out what's hurting them, and help them understand how to fix it.

And I mean what I say at the beginning of a call. I tell everybody at the beginning, "If you do this with me, if you do it with somebody else or you figure out how to go do it on your own, great. I want you to know what the steps are that you need to go through to make it happen. And if you want to work with me, you'll have a chance to ask me what that looks like and we'll talk about it."

And I will not talk about it unless they ask me.

But they all do.

They all do, because it's very, very clear with the system that you gave me and the ability to communicate that you gave me, it's very, very clear to them where the answer is.

So, they do. They ask the question."

"DON'T HIRE A SALESPERSON UNTIL YOU'RE HAVING AT LEAST THIS ONE THING"

"I have people who knew I was looking for a salesperson six months ago saying, "Hey, I'd really like to work for you. I see that you're getting higher volumes. Your revenue is going up. You're ready to hire a sales guy."

And I'm like, "I'm really not."

I think we'll talk about that when we quadruple revenue from where we are now because it's just fun."

"HOW TO LET EACH PERSON DO WHAT THEY LOVE"

"If you're a business owner, you probably want to be running the business and not just doing the selling. You're probably good at selling because you're the business owner and a lot of business owners are, but I guarantee you there's better salespeople out there than you that want to do nothing all day but sell, and that's what they love.

You really need to work out what it's going to cost you not to do it.

It cost me, like I say, well over a 100,000, not being part of this program. If I had done the first piece and then not gone on to the next piece, the ongoing, I don't even like to talk about what I think it would have cost me.

But we will put it this way, in the last month, we've done, I think it's 28 sales. It's well over 200,000. Honestly, I have no idea if we'd have that without this process in place.

I'd be hustling doing it myself still trying to figure it out."

"WHAT HAPPENS WHEN YOU LOSE CONTROL AND HUSTLE FOR PENNIES"

"I felt like we didn't have control. Prospects get to decide what they want to do. When do they want to join. They would all ask me, "So how do I reach you, can I just send you an email?"

I felt like we had no control and we were not running a business. I felt like we didn't have a business.

All we do is hustle. Like we hustle for like pennies. I kind of felt like we were undervaluing ourselves. We were not getting paid what we deserve. It just give us so much stress and made us feel like, “Oh this is not worth it. What are we making? 10k a month for all the hustle that we do?”

Basically that's how it was.

Now I just have so much confidence. We feel a lot happier. A lot of things have changed for us.

We feel like we're finally getting the value—we understand our value now."

"WHAT A LACK OF A SALES PROCESS REALLY MEANS"

"I actually didn't know what to ask my clients on the call. I had no idea. I was all over the place. I was so confused. I didn't even listen to what they were telling me.

I even had a hard time figuring out what the problem is, what is their concerns about the healing their body, why they can't get there....

So I was really confused about how to even talk to them.

What are the steps, uncovering the pain...and I just had so much confusion that I just don't even know. There was no process."